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Using AI to Predict Trend Volatility

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Stop hunting for trends. Start measuring the value of a trend and how much it can impact your business.

In this webinar, Cultural Anthropologist Ujwal Arkalgud will discuss the theory behind using Artificial Intelligence merged with Social Science rigor to predict the volatility trends, and how this can impact consumer insight teams and innovation.

By discussing advancements in machine learning and access to big data, this presentation will breakdown how, for the first time in human history, we can quantify the value of a trend.

Aug
28
1:00 – 2:00 PM EDT
August 28, 2019

Presenters

  • Ujwal Arkalgud — MotivBase.com

    Co-Founder & CEO, MotivBase.com

Sponsors

  • MotivBase

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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