- Chris Grabarkiewicz — Olivetree Insights, Partner, Olivetree Insights
Toys R Us, Blockbuster, Kodak, Sears: all companies that failed because they were oblivious to the changing winds. In each of these companies a marketing research department existed, though their business leaders were likely overly focused on decisions for “today.”
Help your business leaders build innovative strategies for the future by incorporating scenario planning into your toolkit. This session takes you through a process for combining multiple sources of data into short- and long-range scenarios for strategic planning.