When: Tuesday, May 21 - 6:00pm - 9:00pm MT
Where: 10 Barrel Brewing Co
Cost (includes content, drinks, and heavy hors d'oeuvres):
- $25 - Students, Insights Association Members, Digital Analytics Association Members, QRCA Members (Members may also register one additional attendee at the Member rate)
- $30 - Non-Members
- A limited number of complimentary student registrations are available - email firstname.lastname@example.org for details. Must be a full-time student in a marketing research-related major.
- 6:00 - 6:45pm - Networking
- 6:45 - 7:15pm - Session #1
- 7:15 - 7:45pm - Session #2
- 7:45pm - 9:00pm - Networking
Session #1 - Everybody Lies: A Guide to Crowd Wisdom Solutions
Sandy McCray - Insights Curator - Intengo
In his book Everybody Lies, Seth Stephens-Davidowitz offers solid evidence of social desirability bias – a problem for all types of market research. His utilization of Big Data from Google searches is fascinating, yet impractical (and perhaps inaccurate) for most researchers searching for answers. Seth offers that you CAN find a needle in a haystack, but you need to understand where and how to find it – with the right data and the right questions.
Enter James Surowiecki and his book The Wisdom of Crowds that demonstrates how a diverse collection of independently deciding individuals is likely to make decisions and predictions better than even experts. Why? People are much better social predictors than self-predictors – they’ll report their own intentions but are much better at predicting the actual behavior of others. We’ll review some actual survey findings of what people said they were going to do and then what they actually did, and how even your grandma can be a spirited data scientist.
This lively discussion will look at why people lie, feature some of the provocative findings of both books, and give you pointers on how you can use crowd wisdom and social prediction in your own research to find more accurate answers – fast.
Session #2 - I See What You're Saying: Practical Advice & Framework for Information Visual Design
Leo Chen - Director of Analytics - Location3, Inc.
Humans are visual animals. There is an intimate connection between seeing and perception. However, as part of human nature, a significant portion of visual cues are perceived with bias without any cognitive process. This discussion will look at the science behind visual perception and exam its impact on visual dashboard design. We will review some classical framework in visual design and offer practical advice you can adapt to enhance your report design and visual language.
While we don't have a conference hotel rate, hotel suggestions are below:
- Hilton Garden Inn - Glendale (20 minute drive) - $148 preferred rate provided by 20|20 Research; use code 2644033
Closest to 10 Barrel Brewing:
- The Ramble Hotel (4 minute walk / 1 minute drive)
- Maven Hotel at Dairy Block (18 minute walk / 8 minute drive)
- The Source Hotel (20 minute walk / 4 minute drive)
Downtown Denver Area:
- The Curtis Hotel (8 minute drive)
- Courtyard by Marriott (8 minute drive)
- Hilton Garden Inn Downtown (10 minute drive)