Pictured Above: SKIM Singapore team gets into the spirit at the #SKIM40 decades theme party

September marked SKIM’s 40 anniversary as a global insights agency, having opened its original doors in 1979. The company recently celebrated its history of innovation, methodology expertise and client focus worldwide with a series of events. SKIMmers across nine offices in Europe, United States, Latin America, and Asia gathered in two locations to reflect on the company’s growth, discuss its 2025 strategy and ideate on the positive impact SKIM can offer to the greater industry.

Of course, it wouldn’t be a true SKIM celebration without fun teambuilding activities and a party! Reflecting on what’s changed over the years and what has remained the same, Karin Lieshout, Managing Director, said: “40 years ago, we partnered with leading international companies, our company was rooted in analytical rigor and we were recognized as innovative by industry peers. While today’s environment has changed so dramatically thanks to technology, big data and automation, our focus remains steady. Then and now, our strength lies in helping companies thrive by understanding and predicting decision behavior.”  

The company has grown from one individual in an office attic, to 150+ SKIMmers helping the world’s leading companies set strategies to better innovate, communicate and price their products and services. The company continues to develop new research techniques (e.g.eCommerce, new pricing solutions, conjoint innovations) to meet today’s changing decision-making environment and help companies thrive along the way. And the industry continues to take note. This year alone, SKIMmers took to the stage at more than 25 industry conferences and events to inspire fellow marketing and insights professionals. In addition, GreenBook GRIT 2019 Report recognized SKIM as a top innovative market research supplier.