Potentiate has announced the appointment of Ray Poynter as Chief Research Officer. Ray will be responsible for driving Potentiate’s product innovation, research techniques, team education agenda and supporting on client engagements. Ray’s experience spans an impressive 40 years in the marketing and market research industry.

Henry Cheang, Chairman of Potentiate, says “I’m very excited Ray is joining our team. His experience, thinking and personality is a great fit for Potentiate and we’re looking forward to sharing Ray’s expertise with our clients.”

Ray also adds, “Research is living in times of change. Potentiate offers a perfect blend of technology, people and a love of innovation that will help us disrupt traditional models, allowing companies to innovate and gain market share by being customer-centric. I look forward to helping shape that journey for Potentiate and for our clients.”

Ray is a member of the ESOMAR council and has presented and chaired many industry events, including both AMSRS and WARC, together with academic lecturing at various universities. In addition, Ray formed #NewMR over 10 years ago.

Ray will be based in Nottingham, UK, though is a lover of travel, so will be sighted in many parts of the world.

To see Ray live in action, check out his latest interview with Geoff Lowe from Infotools.