The Insights Association is pleased to announce that the Great Lakes and Northwest Chapters were named Chapters of the Year for 2018. Each group surpassed goals and expectations to deliver local opportunities for education, engagement, and innovation to accelerate and inspire our members' professional success.

“Considering the excellent work being done by all of our Chapters, it took an extraordinary effort to stand out last year,” commented David W. Almy, CEO of the Insights Association. “Kudos to the Boards and the many volunteers at both chapters for a job well done. Their work and success serve as a model and is truly inspirational – to our members’ benefit.”

Adding her congratulations, Alice Butler, senior vice president at M/A/R/C Research and IA Board director, commented, “Not only did both Chapters of the Year exceed financial and educational goals, they developed and provided innovative and meaningful events for their members.” She noted the Great Lakes’ focus on diversity and partnering with educational institutions and Northwest’s success providing content in their three primary markets while partnering with multiple Insights organizations.

The Great Lakes Chapter was chosen based on the following accomplishments in 2018:

  • Exceeded 2018 budget goal
  • Exceeded educational hours goal – providing 18 PRC in-person educational hours, two hours of online education, and 13+ hours of networking
  • Focused on Diversity & Education and won a Special Project Grant to help with these efforts: Featured 2018 Winter Conference topic: Hispanic consumer research methods and insights; 2018 Fall Conference topic: The business case for diversity
  • Sponsored conference attendance for five Northern Kentucky University students
  • Developed an e-newsletter article series featuring diversity and education topics that began this year
  • Developed an outreach plan for targeting leaders within company member organizations to understand their needs and cultivate them into GLC champions within their organizations

The Northwest Chapter was chosen based on the following accomplishments in 2018:

  • Exceeded 2018 budget goal
  • Exceeded educational hours goal and delivered more in-person events in 2018 than any year in the past decade
  • Renewed focus on delivering unique, locally-sourced programming in their primary markets of San Francisco, Portland and Seattle and delivered 10 insightful events
  • Provided over 15 hours of educational content and 21 networking hours
  • In-market events reached more than 300 attendees
  • Partnered with other associations and chapters, including:
    - The American Marketing Association's San Francisco Chapter for a two-speaker set on video streaming trends and using customer touchpoints to predict profitability; Nightcap networking events with PAPOR following their conference kickoffs in San Francisco and in Seattle
    - Puget Sound Research Forum's annual mixer with new partner, Women in Research
    - Las Vegas Conference with the Southwest, Southern California and Southeast Chapters
  • Special Project Grant funds used to make their Summit event more affordable for students