The EU General Data Protection Regulation comes into effect on May 25, 2018 and requires controllers to carry out Data Protection Impact Assessments ("DPIAs") when they engage in potentially high-risk processing activities and to consult supervisory authorities in certain instances. In this webinar we will discuss what DPIAs are, when they are necessary and when consultation with supervisory authorities is indicated.
- Stuart Pardau – Stuart L. Pardau & Associates, Founder/Partner, Stuart L. Pardau & Associates
- David Ervin & Sonia Walwyn
Gift cards, rewards points, and other loyalty programs have improved the way marketers connect with their consumers. However, with these innovative programs comes risk and compliance concerns. Specifically, stringent federal and state consumer protection laws that are sometimes in conflict make compliance associated with these programs tricky and expensive. At the same time, arcane escheat laws subject companies to potential liabilities in the millions for unclaimed property obligations. The risks to companies holding unredeemed account balances has increased as cash-strapped states have ramped-up their enforcement efforts. We will address the following topics: • Overview of Product Offerings • Federal and State Gift Card Laws • Unclaimed Property Implications • Holder’s Rights: NJ Case Study • Recent State Challenges to Gift Card Issuers: Delaware v. Card Compliant case update • Current Landscape and Planning Considerations
- Megan R. Miller, Deltek, Isaac Rogers, 20/20
Cost Management - Better, Faster, Cheaper: Achieving All 3 in the Research Value Chain The digital disruption has revolutionized the market research industry with unprecedented innovation and new opportunities. But it also has introduced new challenges: agencies are feeling more pressure to deliver projects faster and cheaper, fieldwork and data collection suppliers are facing increasing project complexity and an ever-expanding choice of methodologies. How do you face these challenges and deliver the same high quality results, faster and cheaper? Join us for an interactive discussion about how researchers can shrink the project life cycle with better operational planning. Learn common reasons why firms struggle to reduce costs and turnaround time and gain valuable insights on how to address these issues. The discussion will also include: • An overview of the research value chain • Implications and costs of the old project life cycle • Best practices on managing the new project management model • Ways to increase efficiency, reduce costs and gain control throughout each stage
- Jeremiah Owyang, Crowd Companies
From AirBnb, TaskRabbit, Uber, to Lyft, the the sharing economy is on the rise. Furthermore, crowdfunding, and the maker movement is enabling people to create goods --rather than buy them. Organizations can benefit from this movement by tapping into the crowd by enabling them to better utilize your own resources, and to create new business opportunities that reduce capital expenditures and operating costs. Our research will share how corporations can not just stay relevant, but lead the charge in their own community. This presentation will share three ways corporations must shift their business to adapt to the collaborative economy. Find out how companies can activate these technologies to make goods and services available on demand, reducing waste. Find out how companies can tap into marketplaces to help them motivate sharing of used goods and products. Finally, find out how top organizations can tap into the crowd into every business function, reducing costs and increasing innovation. In this presentation, you will find out how this movement enables the clean web • What’s causing this sharing and making movement • Which verticals are being impacted the most • What are the driving forces --and opposing forces to sharing • What is the impact to corporations • What companies and leaders must do now to overcome this disruption.
- Adam Cook, Director of Research & Development, Pilot Media, Inc.
Decision-makers love data, but do they invest in it? In this session, award-winning researcher Adam Cook shares his unique method of convincing decision-makers to use research. A winning combination of self-deprecating humor, video clips, unlikely quotes, analogies, bestselling books, structured format, simplicity and most importantly, examples, will help audiences recognize how research is underutilized in the decision-making process.
- Robin Campbell & Elliot Golding, Crowell & Moring LLP
Today, companies that conduct market research often face significant scrutiny from consumers and regulators. In addition to knowing when and how to effectively reach consumers in a compliant manner, it is important to take steps to protect consumer data. Often the best way for a business to reduce the risk of cyber attack and data breach is to prepare for it in advance. We will discuss the cyber risks market research companies face as well as how to develop legally compliant policies and procedures to mitigate those risks, such as governance frameworks, incident response plans, vendor management agreements, insider threat policies, and training. We will cover: • assessing and classifying client data • identifying required and recommended data and network safeguards • evaluating organizational governance of information, people, and policies • reviewing training requirements and content for compliance with existing standards • assessing accountability • reviewing vendor manage
U.S.-EU Safe Harbor Ends: What does this mean for the research industry? A joint ESOMAR/MRA/EFAMRO/CASRO on-demand video.
- Alexander Singewald, Legal Consultant to ESOMAR's Legal Affairs Committee, Singewald Consultancy
- Howard Fienberg, CAE – The Insights Association, VP, Advocacy, The Insights Association
- Kim Smouter, Government Affairs Manager, ESOMAR
- Michelle Goddard, Director of Policy & Communication, EFAMRO
On 6th October 2015, the European Court of Justice (ECJ) ended the 15-year old U.S.-EU Safe Harbor program, which made it relatively easy for companies based in the U.S. to collect, process, and transfer Europeans’ personal data. The court ruled that the programme did not provide sufficient judicial redress for Europeans in the United States and that the European Commission had overstepped its authority in accepting the programme. This decision has been covered extensively in the media and has led to a massive spike in queries about its impact on survey, opinion and marketing research.
This special joint ESOMAR/MRA/EFAMRO/CASRO webinar on October 16 at noon Eastern time will look at the court decision and analyze the impact it will have on market research agencies and their clients. We’ll debunk the myths and talk about the actual impact this decision has for companies that are collecting, processing and transferring data between two of research’s biggest markets.
You’ll leave this webinar reassured about what the court decision means for market research, what are the steps you need to take to remain a legally compliant company, and alternative solutions available if you or your suppliers were exclusively using the U.S.-EU Safe Harbor program.
This webinar on October 16, 2015, was co-hosted by ESOMAR, MRA, EFAMRO and CASRO, and was open to the whole market research community to attend.
- Robin Campbell, Partner, Squire Patton Boggs
- Elliot Golding, Partner, Squire Patton Boggs
Today, companies that conduct market research often face significant scrutiny from consumers and regulators. In addition to knowing when and how to effectively reach consumers in a compliant manner, it is important to take steps to protect consumer data. Often the best way for a business to reduce the risk of cyber attack and data breach is to prepare for it in advance. We will discuss the cyber risks market research companies face as well as how to develop legally compliant policies and procedures to mitigate those risks, such as governance frameworks, incident response plans, vendor management agreements, insider threat policies, and training. We will cover: • assessing and classifying client data • identifying required and recommended data and network safeguards • evaluating organizational governance of information, people, and policies • reviewing training requirements and content for compliance with existing standards • assessing accountability • reviewing vendor management
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- Jennifer Dale – InsideHeads, CEO, InsideHeads LLC
A practical approach to conducting qualitative research online, during this session, Jennifer Dale will explain the advantages and limitations of online focus groups and how to determine if the methodology is appropriate for your research objective. Expand your marketing research opportunities and learn firsthand from a seasoned online moderator exactly what to consider when designing an online focus group study -pitfalls to avoid, key issues to address and tips to streamline your efforts. Learn how online focus groups can fit seamlessly into your existing marketing and research efforts, whether you conduct your own studies or work with a research supplier.
- Danny Wong, CTO, CFMC
- Allen Porter, Director of Client Services, Survox
The one-hour course, which is free to all MRA members and $65 for non-members, will discuss how to complete studies faster and achieve higher response rates with inbound call conversions. Danny Wong, CFMC CTO, and Allen Porter, CFMC Director of Client Services, will explain how solutions that blend inbound call handling with outbound dialing, leveraging Interactive Voice Response (IVR) technology, allow you to:
- Handle callbacks from cell phones immediately and graciously – ensuring a positive, well-managed respondent experience and allowing you to harvest those valuable callbacks for completes.
- Create a seamless respondent experience by connecting the respondent to the appropriate agent
- Reduce costs by managing resources more efficiently
They’ll also discuss how IVR technologies can be used to screen calls, set a call-back time, and conduct interviews. Learn how you can leverage these technologies to reduce the labor costs for fielding and interviewing and do so much more.
- Patti Fries, General Manager of Marketing Research & Consumer Insights, DISH Network
Make consumer research matter more. In this keynote session, Patti Fries shares her experience motivating a data driven company with consumer driven insight. Follow her review of the DISH Network Consumer Insights case study to understand challenges, wins, justification of research ROI and what the future might look like as the culture continues to shift towards a consumer focus.
- Emily Grogan – Big Sofa Technologies, Managing Director, Big Sofa Technologies
- Ben Feeney, Brand Manager, Upstream/Future Innovation, MillerCoors
While we are all wired for empathy, we suffer the "game dynamic" which prevents us from being empathic when we need to be. In this groundbreaking session, Emily Grogan and Ben Feeney will show us some of the neuroscience behind empathy, explain why empathy is so fundamentally important to brands like MillerCoors who need better, deeper insights and introduce tools you can use to both train and help companies engage with consumers at a new and deeper level.
- Andrew Ladd – Tronc. Inc., VP, Go-To-Market Consumer & Integrated Marketing, Tronc. Inc
Consistent communication and tools that “socialize” research outputs can facilitate a “research ready” mentality within an organization. The Tribune’s research team has worked to develop this unique capability within its core insights team by creating an internal research communications function dedicated to spreading awareness and promoting the value of research. Andrew Ladd, Tribune’s senior manager of strategic insights, shares their solution to this common challenge in a captivating talk.
- Shannon Harmon, IT Business Analyst, Licensed Attorney
New data collection technology raises a host of privacy and security issues that affect how companies conduct research and create strategy to drive growth. In this interactive presentation, licensed attorney Shannon Harmon breaks down the legal and policy landscape that directly affects data in corporate research through a series of case studies. Learn how to address business research questions with awareness of the law and identify privacy issues implicated by your corporate research in this eye-opening talk.
In this captivating session with Eric Rasmussen, learn how Groupon is using research to understand both consumers and merchants and build products and programs to meet their needs. This includes measuring ROI, understanding table stakes and delights and managing the complex relationship between merchants and their marketing partner.
- Michael Carlon, Hall & Partners
- Joe Indusi, Owner, RESEARCH2VIDEO
Just about every project Michael Carlon conducts has a video component as part of the deliverable. Video clips and summary films are becoming increasingly important in marketing research. While written reports are still popular, supplementing these findings with a video not only brings findings to life, but also helps the results reach a wider audience who may not take the time to read a written report. In this session, Michael will share the 10 tips and tricks that he believes are key to successfully interviewing for the edit and building video into your deliverables.
- LaToya Rembert-Lang, J.D., LL.M
Intrusion of Innovation in the Culture of Survey Research This webinar on technological trends in survey research will address innovation and why it is imperative to understanding the legal and ethical impact of developments in survey research. It is a precursor to a more detailed discussion to be held during the session “Social-Digital & Survey Research Ethics” at MRA’s Insights & Strategies Conference. The webinar will divulge some of the most common themes that survey researchers encounter when determining an appropriate legal and ethical balance when innovating in survey research. Such themes include: Understanding innovation and its relevance Recruiting challenges in an innovative space; The role of propriety information in innovative platforms; Approaches to consent through innovation; The culture of survey research and its evolution through innovation. Innovation does not dissipate; it transforms through buzzwords, methods, products and services. Survey research businesses need to be aware of this transformation and how it will impact survey research businesses.
- Tim Hoskins – Quester, President, Quester
Combining Traditional and Innovative Methodologies In advance of their Genius Lab Session at the MRA’s Insights and Strategies Conference, Quester will share the importance of leveraging new technologies while staying grounded in traditional methods. The continued evolution of the market research industry and it’s attraction to technology as a means to satisfy market research objectives, can be an overwhelming experience for researchers. During this webinar, Quester will present three mini-case studies on combining new & traditional methodologies in social media, mobile shop-a-longs, and ethnographies. The presentation will focus on: • The research objectives and overall process • Key learnings from new methods • Recommendations for future projects At the MRA Insights & Strategies Conference, Quester will be providing a live demonstration of their proprietary software based moderator. They will also share a case study that was conducted specifically for MRA attendees that shares analysis and learnings from 100 interviews on what it is like to be an online panelist.
- Scott Good, Crescendo Consulting Group, LLC
This webinar will combine an educational session and a case study to illustrate key aspects of the modified Delphi process and highlight practical results. The Delphi Process was pioneered by the RAND Corporation in the 1950’s and 1960’s. It is used to collect, distill, and reach prioritized consensus around creative ideas and/or sensitive qualitative issues and questions. The process is also an effective tool when working with influential or highly opinionated participants. The Delphi method uses an iterative approach with three rounds of inquiry – combining quantitative and qualitative aspects. Four key features are described below: · Anonymity early in the Delphi process allows the participants to freely and impartially express their opinions without concerns about swaying others’ opinions or impacting prior bodies of work. · The iterative process allows the participants to refine their views in light of insight from other panel members from the previous round. · Controlled feedback informs Delphi panel members of the other participants’ perspectives and provides the opportunity to clarify or change their views in a way that preserves impartiality. · Statistical aggregation of group responses based on the rank-order prioritization allows for a quantitative analysis and interpretation of data. A case study will also be presented in which a modified Delphi process was successfully used with many of the world’s leading physicians to prioritize cancer research funding initiatives.
- Carol Shea & Meghann Roberts
Blink and You’ll Miss It: Advantages and Applications Olivetree Research and SSI conducted a test where various mobile and traditional modes were used to collect diary data about snacking. The results are surprising and very relevant to the discussion of how to best leverage technology to present clients with the best data and direction available about the products and services they offer. This session is intended for any researchers interested in understanding the “how” and, perhaps more importantly, the “why” of in the moment mobile research. End clients would learn how to increase the accuracy (validity) of their data through utilisation of mobile techniques. Speakers: Carol Shea is the president of Olivetree Research, a full service marketing research consultancy. During a career spanning twenty years, she has fine-tuned her talents in meeting strategic consumer and business-to-business marketing research needs. She is uniquely qualified in the arenas of brand positioning, new product development and shopper insights. Meghann Roberts has been with SSI since 2002 and is a Senior Account Manager. Her experience includes managing complex marketing research programs and overseeing beginning-to-end CATI, IVR, online, mobile, and mixed mode surveying processes. Her core skills are survey consultation, end-to-end process management and organization, and problem-solving.
- LaToya Lang, J.D., LL.M., MRA
Buzz Session Preview: Cross Border Research Transactions Survey research transactions are going global. Are businesses, however, aware of the legal implications of what happens when data is transferred across borders? This session is designed to provide a broad, but detailed, overview of the latest laws in the E.U., Canada and Asia on the access and transfer of data. Attendees will also engage in roundtable discussions on scenarios that they may encounter while in business transactions abroad. For the active survey research professional who is engaged in the international market or the novice survey research professional who is exploring their options to engage in international business; this is THE session that you do not want to miss! Learner Outcomes Issues that survey researchers should consider when engaging in cross border transactions. The scope of the latest laws in the E.U., Canada and Asia on the access and transfer of data. Guidelines and best practices on navigating international laws as a business located in the United States.
- Robin Campbell, Partner, Squire Patton Boggs
- Elliot Golding, Partner, Squire Patton Boggs
Guess What You’re (Probably) Subject to HIPAA! The Health Insurance Portability and Accountability Act (“HIPAA”) is a federal law that sets minimum privacy and security standards for the use and disclosure of “protected health information” (“PHI”). Changes to HIPAA set forth in the 2013 “Final Rule” have strengthened some of these privacy and security rules and have expanded the types of entities to which these rules apply, such as subcontractors. As a result, many more survey, opinion, and marketing researchers may now be required to comply with HIPAA, and will for the first time face significant direct liability for HIPAA violations. Even for entities that are aware of HIPAA generally, there are complex legal and practical issues to consider when designing and implementing a HIPAA-compliant privacy and security program.
- Tom De Ruyck & Niels Schillewaert
Always-on research: 24/7 dialogues with customers In a research world where questionnaires of more than 20 minutes are considered to be ‘not done’ and consumers are less and less inclined to participate in research projects, it is almost a paradox that one would think about long-term dialogues with one’s customers. It is possible, however! In this presentation, Tom will elaborate on the following aspects: Do’s & don’ts when creating a research community; How do you get consumers to talk, how do you make them share insights and mainly... how do you keep them interested for several months? The community moderator’s skills (as next gen qualitative researcher); How research can suddenly become ‘fun’ or even ‘an experience’ for the participants if you apply the ‘gaming’ principles to research; How to present research results to an entire company without using PowerPoint; Community Research cases from the following companies will be presented: Unilever, ING, Philips, ...
- Scott Keeter, Pew Research Center
Adding Cell Phones to Your Telephone Surveys This one hour webinar will address the question of when and how to include a cell phone sample in your telephone surveys. With more than one-fourth of U.S. households now reachable only by cell phone, it is becoming increasingly important to include a cell phone sample in telephone surveys. But doing so can be costly and complicated. The presentation has four objectives: (1) Examine past research to determine when it’s important to include cell phones. (2) Describe how to obtain cell phone samples and review best practices in calling cell phones. (3) Discuss the statistical issues involved in combining landline and cell phone samples. (4) Describe the cost implications of calling cell phones.
- Matt Warta and Jon Sadow, Gutcheck & Google
24 Hours to Insight: Accelerating Quant/Qual Research & Test More data. Less time. It’s a common theme within the research community that with every technological advancement, the expectations from our key partners and stakeholders continue to be amplified. The requested timelines for many marketing research projects continue to shrink, from months to weeks to days. Meanwhile, the demand for more frequent and robust research – especially in the areas of concept & new product testing, and creative development – only continues to grow. As a researcher, it can be taxing to meet these 21st century needs, let alone to keep everything within budget. Serving as prelude to the “24 Hours to Insights” Genius Lab at the MRA’s Insights & Strategies Conference, this session will address & provide solutions for overcoming these pressures in today’s rapid research environment. Google Consumer Surveys and GutCheck will discuss how their innovative methodologies can be leveraged in tandem to enable researchers and marketers to collect – and act on – both qualitative and quantitative insights more quickly and effectively. We’ll highlight what techniques, approaches, and tools you can use to accelerate and amplify your research to meet the needs of your clients. We’ll demonstrate the value you can bring to your organization by using new strategies to identify and optimize winning concepts, new product ideas, or creative executions in a matter of days. We will walk through real-life challenges that businesses are facing, and how using both platforms can reduce strain on turnaround times, data completeness, and most importantly, budgets. At the GeniusLab in June, we will further dive dive into the unique capabilities Google Consumer Surveys & GutCheck present for iterative research, with a walkthrough of the real-time data collection process that will be detailed in the “24 Hours to Insight” presentation the following day of the conference.
- Jim Bryson – 20|20 Research, President & Founder, 20|20 Research
- Jeffrey Henning, PRC, Executive Director, Market Research Institute International
- Kathryn Korostoff, President, Research Rockstar LLC
- Janet Savoie, Vice President, Online Survey Solution
A recently revealed study of "emotional contagion" by Facebook of its users triggered both legal and ethical concerns about privacy, transparency and respondent consent. Join us for an engaging debate about applying old research ethics to new research models, the nature of the research process, and what the reaction to the Facebook emotion study means for our future MR practice. Panelists include: Jim Bryson, 20|20 Research Inc.; Howard Fienberg, Marketing Research Association; Jeffrey Henning, PRC, Researchscape International; Kathryn Korostoff, Research Rockstar; Annie Pettit, Ph.D., Peanut Labs; and Janet Savoie, PRC, Online Survey Solution.
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