These are the people who have your back. These are the people that you can count on. These are the people you can’t wait to see and talk to. These people are old friends.
Janet Baldi
Member since 2002
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About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association empowers intelligent business decisions. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. 

With that essential understanding, leaders can make intelligent decisions to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully promote their products, services and ideas. 

The Insights Association directly supports its members to achieve these goals.

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1156 15th Street NW, Suite 302
Washington, DC 20005
202.800.2545